NAME: DCWEBWOMEN.ORG SITE REDESIGN

Project for General Assembly User Experience Design, Summer 2014

Skills: Research, competitive analysis, interviews, card sorting, surveys, usability testing, sketching, low fidelity wireframes, client presentations.
Tools: Balsamiq, OptimalSort, SurveyMonkey, UsabilityHub, OpenHallway, sketching.

THE CONTEXT:

DC Web Women is a professional organization of more than 3000 members (mostly women) located in the Washington, D.C. metro area. Members are professional technologists, students, and enthusiasts who specialize in the fields of blogging, computer science, editing and proofreading, graphic design, information technology, SEO etc.

THE PROBLEM:

Registration has slowed down. Membership benefits are unclear.
Organization-sponsored events are poorly placed on the site, are not easily "shareable" and contain cumbersome registration features.
Members and non-members cannot search for jobs, or post jobs.

THE APPROACH:

Perform the full stack of User Experience research to identify current usability issues with the site, understand member needs, capture target market, assess improvement of current features, assess potential of future features etc.

Required (MVP): Redesign the site so that the top membership priorities are easily found: Jobs, Events, membership perks etc. Improve the placement of registration buttons.
Future Features: Provide blogs, original content pieces (written by founders or guest bloggers), tutorials, association perks (e.g., discounts), and peer-to-peer internal networking capabilities.

THE SOLUTION: DOWNLOAD TO VIEW THE RESEARCH AND FIRST SET OF LOW FIDELITY WIREFRAMES DONE IN BALSAMIQ.

NAME: DC Web Women redesign

Client for General Assembly UX Design Course

Skills: Requirements gathering, usability test, research, persona creation, wireframes

THE PROBLEM:

During my time at General Assembly, DC Web Women requested that I review their site to assess issues with decreased membership renewals.

NAME: DCWEBWOMEN.ORG SITE REDESIGN

THE CONTEXT:

THE PROBLEM:

THE APPROACH:

THE SOLUTION: DOWNLOAD TO VIEW THE RESEARCH AND FIRST SET OF LOW FIDELITY WIREFRAMES DONE IN BALSAMIQ.

NAME: DC Web Women redesign

THE PROBLEM:

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